Getting stated with Salesforce Marketing Cloud - Salesforce Marketing Cloud Training

Multisoft Virtual Academy offers a wide range of courses on cloud computing technologies and services; and one of the most sought after training program among these is the Salesforce Marketing Cloud Training Certification Course Online.

Innovations are happening in cloud computing domain, with Salesforce as a recognized leader. The number of businesses using Salesforce Marketing has increased manifolds in last few years. Some of the major companies using SFMC are Amazon, McKesson Corporation, Walmart Inc., Exxon Mobil Corporation, CVS Pharmacy, and so on. If you are new to the Salesforce Marketing Cloud platform, this blog will help you understand what the platform is and what the use cases of Salesforce Marketing Cloud platform are.

What is Salesforce Marketing Cloud platform? - Salesforce Marketing Cloud Training Certification Course Online

One of the leading email marketing software, Salesforce Marketing Cloud helps users to create and manage successful marketing campaigns and nurture customer relationships. The platform allows users to personalize email for planning, segmenting and optimizing various aspects of marketing, such as social media engagements and promotions, multi-channel campaign execution, customer journeys, data management platform; and pre and post-campaign analytics.

Salesforce Marketing Cloud (SFMC) platform houses four “base versions,” where each features different functionality level. To increase functionality, one can use additional at-cost components. The components used by Salesforce Marketing Cloud are called Studio and Builder.  The Studio components, includes Email Studio, Mobile Studio and Social Studio, which are used to engage and manage and communication channels. While the Builder components help in managing content, customer journeys and data.

Key features of Salesforce Marketing Cloud- Salesforce Marketing Cloud Training Certification Course Online

In the marketing world, customers hold the utmost importance. However, with the rapidly growing number of customer, understanding customer behaviour can be challenging. To address this challenge, Salesforce Marketing cloud offers features that endless possibilities to marketers for understanding the customers and enhancing customer experience. The platform allows marketing and email and automation; real-time customer engagement; social media engagement; customer marketing analysis and mobile (SMS) messaging.

SFMC helps in creating automated multi-channel customer journey through:

Data-Driven Customer Messaging

The customer messaging tool allows users sending personalized messages to every customer based on their latest data, and generating new messages based on real-time customer interactions and data changes. Customer journeys may have different branches, where decisions can go on any of the journey-branch depending on:

Contact Data – In marketing cloud, contact data is the data associated with a contact, where the information is sent by the company. Depending on the change in data, the journey brand changes. For example, a contact that is journey branch of prospects will receive information designed for prospect. Upon converting to customer, the SFMC contact data would automatically shift that contact from prospect branch to new-customer journey branch.

Journey Data – Journey Data is referred to the data that is associated to a contact’s interaction with Salesforce Marketing Cloud journey, which includes email clicks or reads. After a customer has made a purchase, he/she may receive various emails, such as welcome mail, purchase verification email etc. The SFMC platform is capable of detecting when/if a customer is opens and interacts with each correspondence. The system can automatically resend product registration mail if a customer doesn’t open it; and also send the next mail if someone has already opened and interacted with product registration mail.

Multi-Channel Messaging

With Salesforce Marketing Cloud journey builder, user can create SMS messaging and email journeys. Some of the use cases of multi-channel messaging are:

• Support and service case communication: Using emails for communicating support and service related content to customers and send SMS to receive more information timely.
• Post-purchase communication: This involves using SMS and emails for sending post-purchase communications, such as registration, product delivery info, shipment status, etc.
• Financial Communication: Used for sending financial status information associate to credits and loans. Emails are sent as an upcoming loan payments reminder, while SMS communication is suitable for the actual due date, so that the customer could make due payments on time.

Dynamic Components

The SFMC dynamic components further focuses on boosting customer engagement and include:

• Dynamic content – Creates customized email as well as subject lines as per a customer’s associate data and attributes. Such email content gets automatically populated depending on individual recipient profiles without generating multiple versions. Such emails deliver tailored messages.
• Dynamic Sending Profiles – Creates custom sending addresses for every single email, where the sender varies based on the sales representative or agent interacting with message recipient.

This way Salesforce Marketing Cloud helps establish stronger customer relationships through sensible communication of significant content, boosting customer engagement for the brand.

Now, that you have learned all the key features and use cases of Salesforce Marketing Cloud and how it helps increase customer engagement; it’s time to develop those skills and advance in career. Our suggestion would be to enroll for Salesforce Marketing Cloud Corporate Training from Multisoft Virtual Academy.

Why enroll for Salesforce Marketing Cloud Training Certification Course Online from Multisoft Virtual Academy?

Multisoft Virtual Academy has been in training industry for more than 2 decades and backed by a team of global subject matter experts from around the world. When you enroll for Salesforce Marketing Cloud Training Certification Course Online from Multisoft, you get the opportunity to learn from experienced industry experts and gain experience and skills with hands-on experience from projects and assignments based on real-life examples. All the courses offered by Multisoft come with perks like lifetime access to e-learning material, recorded training session videos and after training support.

The courses are delivered in live instructor led, one-on-one and corporate training sessions, where after successful completion of the Salesforce Marketing Cloud Training Certification Course Online, aspirants receive a globally recognized training certificate to validate and showcase their learning and skills to employers across the world.

Conclusion: Salesforce Marketing Cloud Training Certification Course Online from Multisoft Virtual Academy is ideal for marketing and sales professionals, who wish to up their marketing game. This course will teach you how to generate email marketing campaigns using tools within Email Studio; develop relational data models; send emails; build complex email automation; and generate email-tracking data report.

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About the Author

Shivali Sharma

Shivali is a Senior Content Creator at Multisoft Virtual Academy, where she writes about various technologies, such as ERP, Cyber Security, Splunk, Tensorflow, Selenium, and CEH. With her extensive knowledge and experience in different fields, she is able to provide valuable insights and information to her readers. Shivali is passionate about researching technology and startups, and she is always eager to learn and share her findings with others. You can connect with Shivali through LinkedIn and Twitter to stay updated with her latest articles and to engage in professional discussions.