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Curriculum Designed by Experts

Master the Power of Personalized Marketing with Salesforce Marketing Cloud
Multisoft Virtual Academy brings you a specialized Salesforce Marketing Cloud Corporate Training program designed for teams and organizations aiming to enhance their digital marketing capabilities. This course offers hands-on learning in campaign management, automation, email marketing, customer journey building, and analytics – all using the powerful tools within Salesforce Marketing Cloud.
Whether your team is new to Salesforce or looking to scale their knowledge, this program provides customized content, interactive live sessions, and real-world case studies to ensure immediate workplace application. Taught by certified industry experts, this course helps your workforce build targeted, data-driven marketing campaigns that deliver results.
- Overview of Marketing Cloud
- What is Salesforce Marketing Cloud?
- Key features and benefits
- Understanding the Marketing Cloud Ecosystem
- Core components and modules
- Marketing Cloud architecture

- Navigating the Interface
- Dashboard overview
- Key navigational tools
- User Setup and Permissions
- Creating and managing user accounts
- Assigning roles and permissions

- Data Extensions and Lists
- Understanding data extensions
- Creating and managing lists
- Segmentation and Targeting
- Segmentation strategies
- Using SQL for advanced segmentation

- Email Creation
- Building emails with Content Builder
- Utilizing templates and custom HTML
- Email Sending and Scheduling
- Setting up email sends
- Using Send Flow and A/B testing

- Introduction to Automation Studio
- Overview and use cases
- Creating and Managing Automations
- Building automation workflows
- Scheduling and running automations

- Customer Journeys
- Designing personalized customer journeys
- Using Journey Builder’s tools and features
- Journey Analytics
- Tracking and analyzing journey performance

SMS and Push Notifications
- Setting up mobile messaging
- Best practices for mobile engagement

- Social Media Campaigns
- Integrating social media channels
- Managing and scheduling posts
- Social Listening and Engagement
- Monitoring social media conversations
- Engaging with your audience

- Audience Building
- Creating targeted audiences
- Synchronizing data for ad campaigns
- Campaign Management
- Running and optimizing advertising campaigns

- Tracking and Reporting
- Overview of available reports
- Customizing and scheduling reports
- Data Analysis and Insights
- Interpreting data to improve campaigns
- Using analytics for decision-making

- Salesforce CRM Integration
- Connecting Marketing Cloud with Salesforce CRM
- Syncing data and leveraging CRM features
- Third-Party Integrations
- Overview of available integrations
- Setting up and managing integrations

- Email Deliverability
- Strategies for improving deliverability
- Compliance and Privacy
- Understanding CAN-SPAM, GDPR, and other regulations
- Ensuring compliance in marketing activities

- APIs and Custom Development
- Overview of Marketing Cloud APIs
- Custom development use cases
- Advanced Personalization
- Dynamic content and scripting
- Using Einstein for AI-driven personalization

- Review Key Concepts
- Recap of important topics
- Practice Exams
- Sample questions and practice exams
- Certification Guidance
- Tips for passing the Salesforce Marketing Cloud certification exam

Free Career Counselling
We are happy to help you 24/7Multisoft Corporate Training Features
Outcome centric learning solutions to meet changing skill-demand of your organizationWide variety of trainings to suit business skill demands
360° learning solution with lifetime access to e-learning materials
Choose topics, schedule and even a subject matter expert
Skilled professionals with relevant industry experience
Customized trainings to understand specific project requirements
Check performance progress and identify areas for development
Free Salesforce Marketing Cloud Corporate Training Assessment
Right from the beginning of learning journey to the end and beyond, we offer continuous assessment feature to evaluate progress and performance of the workforce.
Try it Now
Salesforce Marketing Cloud Corporate Training Certification
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