Digital Marketing Training and Certification Courses
Digital marketing is a marketing component based on content marketing, influencer marketing, search engine optimization, search engine marketing, campaign marketing, e-books, and e-mail direct marketing. It utilizes the internet and online-based digital technologies to promote products or services. Marketing on digital platforms allows the business owners to target campaigning where ads are presented to customers based on their choices or preferences.
Digital marketing is the online method of promoting products and services. Any company can target mediums like websites, blogs, and social media to show their ads. However, the marketing technique involves laptops, smartphones, tablets and other devices that can connect to Wi-Fi.
SEO or Search Engine Optimization is the practice of using on-page and off-page techniques to ensure that a website is ranking higher on the search engines.
Keywords are the words and phrases used by internet users on search engines while searching images, videos, blogs, pages, or any information. If any user is looking for sports shoes that are black, he/she needs to type ‘black sports shoes’ on Google.
Websites are supposed to provide up to date information and content to the viewers; a successful website provides fresh content and interacts with consumers. Your website will be motionless without any new or fresh content in it.
On-page SEO looks at what your website is about and off-page SEO looks at how popular your website is. These are two main ways search engines look at a website while evaluating it. On-page SEO is done on the host website, whereas off-page SEO is done on foreign websites.